ABHI – "Wellness Reimagined" Campaign
Empowering Personalized Wellness Engagement with AI-Driven Innovation
About the Client
ABHI: Pioneering Personalized Wellness with AI
Aditya Birla Group is an Indian multinational conglomerate headquartered in Mumbai. The group's business interests include metals, cement, fashion and retail, financial services, renewables, fibre, textiles, chemicals, real estate, trading, mining, and entertainment. The group has a presence in 36 nations and a combined annual revenue of US$ 62 billion.
Aditya Birla Health Insurance (ABHI) is a leading innovator in health and wellness, dedicated to empowering individuals to achieve their best selves. Through its Activ Mobile App, ABHI combines data-driven insights with personalized coaching—powered by advanced machine learning and generative AI—to deliver tailored wellness solutions.
Objective of the Campaign / Challenge
The Challenge: Elevate Wellness Engagement
ABHI was struggling with building an effective engagement framework for wellness coaching using static and dynamic data to engage existing customers using their Activ mobile App. ABHI has used this data to create a Health Score called a well-being score and to stratify the population into different Risk cohorts.
The Solution Offered
Hyper-Personalized Videos – Your Health, Your Story, Powered by AI!
In collaboration with Whilter.AI, ABHI revolutionized customer engagement by launching a hyper-personalized video campaign on WhatsApp.
Key Components
- Personalization & Visual Communication: With cutting-edge Voice Cloning & LipSync, Whilter.AI transformed standard marketing messages into engaging, personalized videos to engage with the customer.
- Seamless WhatsApp Integration: Delivered instant, personalized video messages directly to users, leveraging intelligent automation and generative AI for rapid content delivery.
- Interactive Health Coaching: Empowered customers with actionable insights and motivational messaging, transforming routine wellness monitoring into an inspiring, AI-enhanced interactive experience.
Personalised Campaign Media
Impact
Trailblazing Impact: A Digital Wellness Revolution Fueled by Gen AI
- Absolute 44% Conversions - Exponential Lift: A significant boost (44 out of 100 people who received this personalized communication downloaded the app) in Activ App downloads, affirming the power of hyper-personalized, AI-powered outreach.
- 10X Lift in Same-Day Registrations: WhatsApp conversion rates soared with same-day registrations increasing tenfold compared to the pre-campaign period.
- Enhanced Customer Engagement: Dynamic, data-powered videos not only informed but motivated users to take immediate action, creating a ripple effect across the wellness community with the help of generative AI innovations.
This innovative approach transformed everyday interactions into extraordinary moments of personal empowerment and engagement, showcasing the transformative power of AI in wellness.
How Did We Achieve It?
User Engagement & Product Awareness
- Visual Storytelling: Personalised videos provided actionable insights and motivational prompts, turning passive data into dynamic engagement which leads to capturing attention and spurring action.
- Instant Impact: Quick delivery of hyper-personalized content via WhatsApp ensured immediate action, leading to record-breaking conversion metrics.
Book A Demo
Ready to Transform Your Wellness Engagement?
Discover how our AI-driven, hyper-personalized video solutions can revolutionize your customer interactions and drive unparalleled results.
Book a Demo today and step into the future of personalized health and wellness engagement!
Experience the power of data-driven personalization enhanced with cutting-edge AI and generative AI innovations in ABHI's "Wellness Reimagined" campaign. Empower your audience with tailored insights that inspire action and elevate engagement—one video at a time.
