Policy Bazaar x Whilter AI: Enhancing Customer Retention
About the Client
Policy Bazaar (NSE: POLICYBZR) is a leading insurance aggregator, offering customers a wide range of insurance products across various categories headquartered in India. It provides a digital platform—website and an app—where users can compare insurance policies and other financial services from major insurance companies.
The company is India's largest insurance aggregator and has expanded its operations to the United Arab Emirates.
Objective of the Campaign / Challenge
Drive higher User Engagement and enhanced RoI.
Despite a robust customer base and trusted reputation, Policy Bazaar faced challenges in retaining policyholders, particularly those nearing policy expiration and at risk of lapsing.
- Struggling to Re-Engage At-Risk Customers: Policyholders with expiring insurance often missed or overlooked renewal reminders.
- Generic Messaging: One-size-fits-all communications led to low engagement and reduced click-through rates (CTR).
The Solution Offered
Transforming Reminders into Personalized, Dynamic Communications
Whilter AI introduced an innovative approach using its platform to create hyper-personalized visuals and messages:
Targeted Implementation
- Personal Touch: Personalized data points (car details, expiration date, language) made each communication unique.
- Contextual Messaging: Timely reminders matched the customer's stage in the renewal journey.
- Localized Communication: Support in seven languages (English, Hindi, Marathi, Tamil, Malayalam, Gujarati, Bengali).
- Consistent Follow-Ups: Structured cadence of reminders that was informative but not overwhelming.
- Data Accuracy & Tracking: Intelligent workflow handled massive volumes while maintaining high performance.
Personalised Campaign Media
Key Results
- Unprecedented Engagement at Scale:
- Sparked over 220,000 real-time WhatsApp conversations, creating a dynamic, interactive channel that redefined customer engagement.
- Generated 160,000+ personalized videos from a single selfie upload, transforming every rider into the star of their own high-octane Pulsar commercial.
- Remarkable Conversion Performance : Achieved a 70% click-to-conversion rate, significantly surpassing industry standards of 20–25%, which directly translates into over 300% upliftment in measurable business growth.
- Personal Ad generated : 30M impressions on social media.
- Pulsar's SM Follower Increase : 15k during the campaign period.
Innovation Impact
Scalable & Personalized Communication
Balancing massive outreach (millions of customers) with unique, relevant content in multiple vernacular languages.
This AI-driven personalization strategy transformed standard insurance communications into engaging, customer-centric experiences. The ability to generate and distribute 20M+ unique visuals—each tailored to a specific customer—underscores a new paradigm for insurance marketing, seamlessly blending massive scale with high-touch personalization.
Conclusion
By partnering with Whilter AI, Policy Bazaar successfully tackled the challenge of retaining policyholders through a powerful blend of AI-driven personalization and strategic communication. The outcome was a win-win for both the brand and its customers—policyholders received relevant, timely reminders in their preferred language, while Policy Bazaar witnessed marked improvements in click-through rates and conversions.
Ready to Transform Your Customer Engagement?
Contact Whilter AI today to discover how AI-powered personalization can revolutionize your renewal campaigns and drive lasting customer loyalty.
