Policy Bazaar x Whilter AI: Enhancing Customer Retention
Policy Bazaar (NSE: POLICYBZR) is a leading insurance aggregator, offering customers a wide range of insurance products across various categories headquartered in India. It provides a digital platform—website and an app—where users can compare insurance policies and other financial services from major insurance companies.
The company is India's largest insurance aggregator and has expanded its operations to the United Arab Emirates.
Drive higher User Engagement and enhanced RoI.
Despite a robust customer base and trusted reputation, Policy Bazaar faced challenges in retaining policyholders, particularly those nearing policy expiration and at risk of lapsing.
Transforming Reminders into Personalized, Dynamic Communications
Whilter AI introduced an innovative approach using its platform to create hyper-personalized visuals and messages:
Scalable & Personalized Communication
Balancing massive outreach (millions of customers) with unique, relevant content in multiple vernacular languages.
This AI-driven personalization strategy transformed standard insurance communications into engaging, customer-centric experiences. The ability to generate and distribute 20M+ unique visuals—each tailored to a specific customer—underscores a new paradigm for insurance marketing, seamlessly blending massive scale with high-touch personalization.
By partnering with Whilter AI, Policy Bazaar successfully tackled the challenge of retaining policyholders through a powerful blend of AI-driven personalization and strategic communication. The outcome was a win-win for both the brand and its customers—policyholders received relevant, timely reminders in their preferred language, while Policy Bazaar witnessed marked improvements in click-through rates and conversions.
Ready to Transform Your Customer Engagement?
Contact Whilter AI today to discover how AI-powered personalization can revolutionize your renewal campaigns and drive lasting customer loyalty.