Personalised video: +44% app-download conversions, 10× same-day registrations.
Whilter.AI's Snype turned 500K+ personalised videos into a 10× jump in same-day registrations for ABHI.
44% App-download conversion lift
The impact
+44% App-download conversions
10× Same-day registrations
500K+ Personalised videos
The challenge Generic prompts under-convert at acquisition scale.
ABHI (Aditya Birla Health) set out to turn awareness into app downloads and same-day registrations across a large, varied audience.
Snype delivered more than 500K personalised videos, lifting app-download conversions by 44% and driving a 10× increase in same-day registrations.
Aditya Birla Health (ABHI) had awareness but couldn't turn it into app downloads and same-day registrations across a large, varied audience — the message that lands with one segment falls flat with the next.
- Awareness-to-action gap. Awareness was there; app downloads and same-day registrations were not.
- One audience, many segments. A single generic prompt can't speak to a large, varied audience — what moves one segment leaves the next cold.
- Manual production caps the ceiling. Speaking to each segment at acquisition scale is past what manual, studio-bound production can produce.
How Whilter approached it
Personalised video, at scale
Snype built a single personalised-video engine spanning four facets: an activation objective, a video format, generative production, and a brand-safe delivery layer — so the message adapted to the person while the pipeline ran at acquisition scale.
a · Strategy
One objective per view
Every video pointed at a single action: download the app and register the same day — the message adapted to the person, the ask stayed fixed.
b · Solution
Video as the format
Personalised video, not static creative — a format that carries a tailored message and still moves a viewer to act.
c · Tech
Generative production, no studio bottleneck
Snype generated each variant, so output scaled to the audience instead of to a studio's daily capacity.
d · Execution
Brand-safe at every variant
A delivery layer kept every one of the 500K+ videos on-brand — personalisation never drifted off-message.
The weapon
The creative that did the work — a few of the assets Whilter shipped into the account.
Why it worked
Relevance beat the generic prompt
A message matched to the viewer clears the bar a one-size prompt never could — that relevance is what lifted app-download conversions 44%.
Same-day intent, captured while hot
A single fixed ask on every view — download and register now — met people at peak interest, driving the 10× jump in same-day registrations.
Coverage the studio couldn't reach
Generative production put a tailored video in front of the whole varied audience — 500K+ of them — a reach manual production can't fund.
The compounding insight When relevance scales as fast as reach, acquisition stops being a volume trade-off — the same 500K+ videos that covered the audience are the ones that converted it.
Want results like these for your brand?
Snapshot
- Industry
- Health & Insurance
- Company size
- Enterprise
- Channel
- Personalised video · App acquisition
- Region
- India
- Use case
- App acquisition + activation
- Engine
- Snype
ABHI (Aditya Birla Health) — frequently asked questions
What results did Whilter deliver for ABHI (Aditya Birla Health)?
+44% app-download conversions · 10× same-day registrations · 500K+ videos. Delivered with Snype. See the full breakdown above.
How were these results measured?
Results are measured against the brand’s own performance baseline for the same audience and product line over the engagement window. Open the case for context on channel, region, and use case.
Can Whilter deliver results like this for our brand?
Start with a Growth Assessment. We map your accounts, identify the highest-leverage problem, and show you what the connected engine would ship next. Explore more enterprise growth stories.