Population-scale acquisition, one-to-one through messaging.
Reach millions on performance creative, then talk to each customer personally on the channels they already use.
How FMCG Brands Scale Acquisition And 1:1 Messaging With AI
Whilter helps FMCG & consumer brands lift ROAS and reach by pairing ElevateOS population-scale acquisition with Snype 1:1 messaging — delivering an 8× ROAS turnaround and +166% link CTR for Wonderchef, returning loss-making SKUs to profit.
Where FMCG & Consumer marketing breaks down.
- Mass reach is easy to buy but hard to make personal at population scale.
- Loss-making SKUs get cut before the creative is ever the variable tested.
- Always-on cultural relevance needs more creative than a studio can produce.
The FMCG & Consumer stack, connected.
ElevateOS
Lock brand DNA, generate 40–60 on-brand ad variants per campaign, launch to Meta/Google/TikTok, and optimise continuously.
Explore ElevateOS b · RetentionSnype
Hyper-personalised, on-brand creative and video at population scale.
Explore Snype c · NurturingKonne CX
Unified conversations across every channel, turning each customer thread into revenue.
Explore Konne CXFMCG & Consumer — frequently asked questions
How does Whilter help FMCG brands scale personalisation?
What results has Whilter delivered for FMCG brands?
Wonderchef saw an 8× ROAS turnaround and +166% link CTR (1,256 purchases in 90 days), returning loss-making SKUs to profit on ₹8.46L spend → ₹29.7L revenue.
Can Whilter return loss-making SKUs to profit?
Yes. Wonderchef used ElevateOS to test brand-compliant winners weekly, turning previously loss-making SKUs profitable again — an 8× ROAS turnaround on ₹8.46L spend → ₹29.7L revenue over 90 days.