"Chala Apni" turned a single selfie into 160K personalised videos and 70% click-to-conversion.
70% click-to-conversion · 160K personalised videos · 30M+ impressions
Bajaj Pulsar wanted a campaign that made every rider the hero — not a broadcast spot. Producing a personal, on-brand video for each participant is impossible with traditional production, which caps personalised video at the count a studio can hand-craft.
Charp.ai's enterprise video platform turned a single selfie from each participant into a personalised, on-brand video at scale for the "Chala Apni" campaign — 1:1 video, not just text — so personalisation rode every interaction without a studio bottleneck.
Bajaj Pulsar’s “Chala Apni” campaign set out to make every rider the hero of their own film — a degree of personalisation broadcast creative cannot reach.
Charp.ai generated 160K personalised videos from a single selfie each, driving 30M+ impressions and a 70% click-to-conversion rate.
70% click-to-conversion · 160K personalised videos · 30M+ impressions. Delivered with Charp.ai. See the full breakdown above.
Results are measured against the brand’s own performance baseline for the same audience and product line over the engagement window. Open the case for context on channel, region, and use case.
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