Whilter.AI let every Bajaj Pulsar rider become the hero of their own film — from one selfie, no studio bottleneck, at 30M+ impressions.
Bajaj Pulsar’s “Chala Apni” campaign set out to make every rider the hero of their own film — a degree of personalisation broadcast creative cannot reach.
Snype generated 160K personalised videos from a single selfie each, driving 30M+ impressions and a 70% click-to-conversion rate.
Bajaj Pulsar wanted "Chala Apni" to make every rider the hero of their own film, at a scale traditional production couldn't reach.
Snype's enterprise video platform turned a single selfie from each participant into a personalised, on-brand video at scale for the "Chala Apni" campaign — 1:1 video, not just text — so personalisation rode every interaction without a studio bottleneck.
The film itself was the personalised unit — every rider got their own, so the campaign was 1:1 by design rather than a spot with a name dropped in.
A single selfie from each participant became a full on-brand video — 1:1 video, not just personalised text.
Generation ran past what a studio could hand-craft, holding the on-brand, personal feel across every video with no studio bottleneck.
Each selfie became a video and the videos became the media buy — the same pipeline that produced the film also delivered it at campaign scale.
Each participant supplied a single selfie as the input.
Snype turned that selfie into a 1:1 video at scale for "Chala Apni."
160K personalised videos carried the campaign to 30M+ impressions.
The creative that did the work — a few of the assets Whilter shipped into the account.
A rider watching their own film has a reason to act that a generic spot never earns — which is why click-to-conversion landed at 70%.
Because generation replaced hand-crafting, the campaign reached 160K videos instead of stopping at the few a studio could produce.
The videos stayed shareable enough to carry 30M+ impressions — reach usually traded away when creative gets this individual.
Asking a rider for a single selfie kept participation cheap, feeding the volume the 160K count depended on.
70% click-to-conversion · 160K personalised videos · 30M+ impressions. Delivered with Snype. See the full breakdown above.
Results are measured against the brand’s own performance baseline for the same audience and product line over the engagement window. Open the case for context on channel, region, and use case.
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