A 1:1 personalised-video moment for World Diabetes Day reaches more than 15 million.
15M+ reach · 1:1 personalised video (World Diabetes Day)
For World Diabetes Day, Britannia NutriChoice wanted a culturally relevant, personal message that scaled to a mass FMCG audience — not a single broadcast spot. One-to-one video at that reach is impossible with traditional production.
Charp.ai produced 1:1 personalised video for the World Diabetes Day moment — adapting the message to the individual while holding the brand frame — so a cultural-moment activation could reach millions personally.
Britannia NutriChoice anchored a World Diabetes Day activation on a personal, culturally relevant message — at FMCG scale.
Charp.ai delivered 1:1 personalised video for the moment, reaching more than 15 million people.
15M+ reach · 1:1 personalised video (World Diabetes Day). Delivered with Charp.ai. See the full breakdown above.
Results are measured against the brand’s own performance baseline for the same audience and product line over the engagement window. Open the case for context on channel, region, and use case.
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