Personalised traveller video lifts CTR 3× and conversions 90%.
MakeMyTrip × Whilter.AI: 1.5M+ personalised traveller videos, generated at scale on the booking journey.
90% Conversion uplift
The impact
3× Click-through rate
90% Conversion uplift
1.5M+ Personalised videos
The challenge Personal messaging for a vast, intent-rich traveller audience.
MakeMyTrip is one of India’s largest online travel platforms. Snype generated personalised traveller video at scale across the booking journey — adapting message and offer to the individual rather than broadcasting generic promotions. The result: click-through lifted 3×, conversions up 90%, across more than 1.5M personalised videos.
MakeMyTrip needed traveller communication that felt personal at a scale generic promotions couldn't reach.
- Vast, intent-rich audience. Traveller demand was large and high-intent, but the volume put genuinely personal communication out of reach.
- Browse-to-booking gap. Generic promotions held attention but stalled at the point that mattered — moving people from browse to booking.
- One message for millions. A single broadcast creative had to speak to every traveller, so no one got messaging that fit their trip.
How Whilter approached it
Personalised video, at scale
Snype generated personalised traveller video at scale — adapting the message and offer to the individual across the booking journey — so every traveller met relevant, on-brand communication.
a · Strategy
Creative as the lever
Treat the creative itself as the conversion lever — earn the booking with a message built for one traveller, not a promotion aimed at all of them.
b · Solution
Video, not a static offer
Personalised traveller video as the format, so relevance arrives in the medium travellers actually watch rather than another banner.
c · Tech
Message and offer, not just visuals
What varies per traveller is the message and the offer — the substance of the pitch — not a name dropped over the same template.
d · Execution
Generated at booking-journey scale
Snype renders each video on demand across the booking journey, so 1.5M+ personalised cuts ship without a studio in the loop.
The weapon
The creative that did the work — a few of the assets Whilter shipped into the account.
Why it worked
Relevance earned the click
A video built for one traveller reads as worth opening, which is why click-through lifted 3× over broadcast creative.
The offer, not the wrapper, converted
Because the message and offer adapted — not just the visuals — travellers saw a reason to book, and conversions rose 90%.
Volume never diluted the pitch
Rendering on demand meant all 1.5M+ videos stayed individually relevant instead of collapsing back to a single average creative.
The compounding insight Once relevance is generated per traveller instead of authored per campaign, personalisation stops being a cost centre and becomes the growth channel.
The thinking behind it
Want results like these for your brand?
Snapshot
- Industry
- Travel & Hospitality
- Company size
- Enterprise
- Channel
- Personalised video · Travel comms
- Region
- India
- Use case
- Booking-to-loyalty personalised video
- Engine
- Snype
MakeMyTrip — frequently asked questions
What results did Whilter deliver for MakeMyTrip?
3× CTR · 90% conversion uplift · 1.5M+ videos. Delivered with Snype. See the full breakdown above.
How were these results measured?
Results are measured against the brand’s own performance baseline for the same audience and product line over the engagement window. Open the case for context on channel, region, and use case.
Can Whilter deliver results like this for our brand?
Start with a Growth Assessment. We map your accounts, identify the highest-leverage problem, and show you what the connected engine would ship next. Explore more enterprise growth stories.