Whilter.AI took PolicyBazaar's acquisition funnel from generic to individual — +10% conversions across seven languages, no production bottleneck.
PolicyBazaar is a leading Indian insurance marketplace. Acquisition at its scale spans a vast, multilingual audience — and generic creative leaves performance on the table.
Snype delivered personalisation at population scale: more than 100M personalised creatives across seven languages, lifting click-through by 40% and conversions by 10%.
As one of India's largest insurance marketplaces, PolicyBazaar was serving one generic creative to a market that spoke seven languages and split into countless segments — and it showed in the numbers.
Snype read first-party data to decide the right message and offer for each person, generated the matching creative on demand across all seven languages, and did it at population scale — so the studio was never the constraint.
Instead of a single version aimed at the average buyer, the unit of targeting became the individual — message and offer chosen per person, not per campaign.
Each person's first-party data drove which message and which offer they saw, so relevance came from what PolicyBazaar already knew about them.
The engine produced native creative in all seven languages automatically, closing the coverage gap that manual localisation left open.
Because generation was on demand, the human production step that used to cap volume stopped being a bottleneck — campaigns scaled without it.
The creative that did the work — a few of the assets Whilter shipped into the account.
A creative built for the person, not the average, is the thing people click — which is why click-through rose 40% once the generic version was gone.
First-party data matched each audience to the offer that fit them, and better-fit offers are what turned attention into the 10% conversion gain.
Reaching all seven languages meant audiences previously served in the wrong tongue finally got creative they could act on.
100M+ creatives shipped and every one was individually chosen — volume and personalisation held together instead of trading off.
+40% CTR · +10% conversions · 100M+ personalised creatives. Delivered with Snype. See the full breakdown above.
Results are measured against the brand’s own performance baseline for the same audience and product line over the engagement window. Open the case for context on channel, region, and use case.
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